I don't get this whole thing about PG......first of all, look back at pics of Oasis during the 90's......for a lot of the time they were scruffy as fuck......baggy jeans and all that......give you a quote from Weller from a few years ago:
"I knocked about with Oasis one day, hung out with them all day before they played a big gig that night. Now when I go on tour I take suits, dozens of shirts, an assortment of scarves, lots of shoes and then they went on the stage that night in the same clothes they'd been wearing that day and I just thought to myself; 'fucking scruffy northerners'"
Liam started this clothing thing in 2009 and it was deliberately targetting high st Mods.......the promo clip from Brighton, the Quadrophenia exhibition, the bands that play gigs in the stores plus the DJ's......it's all linked to or attempting to establish links with Mods......sure he even managed to convince Weller to design some gear........it's way over-priced. Some of the suit jackets look good.....and the grandad tops also look good and they do good reductions after has run......but boating jackets for 500 sterling and parkas for something similar......you'd get quality bespoke for less.
That said it's still better than the usual herd that pack our streets with jeans and trainers or the ubiquitous tracksuits